The people behind healmeal
the story behind the meals
healmeal was never meant to become a business
From a fun project between friends into your freezer
Felix has been passionate about functional nutrition for over a decade. That private passion first got him hired as a private chef by one friend, and from there it quickly became the insider tip in his circle of friends
After the first healmeals turned out super functional, but honestly inedible, the idea took shape: healthy food doesn't have to taste boring or bland – it can be nutrient-rich AND delicious.
So Felix kept experimenting, fine-tuned recipes and worked out how to combine selected ingredients so that they turn into real moments of pleasure.
That's how healmeal was born: meals that nourish body and soul, taste fantastic and are still ridiculously easy to prepare. Today it isn't just friends who are hooked, but more and more people who realise: even with a busy everyday life, conscious food can be this easy.
Partnerships
The healmeal workshop
Our production site is anything but ordinary: somewhere between the 70 litre tank of reverse-osmosis water, pressure cookers, soaking legumes and endless olive oil, you'll find a passionate cook who not only shares loving affirmations with the lentils, but also weighs every ingredient to the exact gram.
Because the process is that complex, we rely on our own handmade production in Kassel.
Our philosophy
In everyday life, food is often treated as purely functional: something grabbed on the way out the door to stop the hunger. But food is so much more. Every meal is a decision – whether you simply put energy into your body, or whether you do it something really good.
At healmeal we believe that food can give you healing, strength and joy in life. Our meals are designed to do more than fill you up – they strengthen you from the inside out, with nutrients that do your body good and flavours that give your soul something to savour. Because food shouldn't just be everyday routine, it should be a daily ritual for health, vitality and a long, fulfilled life.
Our journey so far
the first healmeals in an IKEA box
Friends order the first healmeals for 10€ in 10€ IKEA stainless steel boxes that never found their way back to Felix. The first business decisions get corrected, and Hendrik tastes the product for the first time: "Totally functional, but sadly it doesn't taste great"
Okay, healmeal is becoming a company
In the meantime Felix reworked the taste side of things, and with Sina & Hendrik on board healmeal slowly turns into a real brand.
We build supplier relationships, set up more efficient production and research sustainable packaging options
The soft launch on home turf
We introduce healmeal to a circle of friends at the Hotel Hessenland in Kassel, with our products serving as the catering, for an evening full of conversation about holistic health.
We gain more and more feedback to improve on. Demand rises and we quickly focus on automating how we take orders.
Dinner's ready
healmeal.de is live! From now on, people all over Germany can order healmeal frozen and delivered to their home.
We improve the production processes in our own workshop and learn to position ourselves in the market.
The warehouse moves
The trust of our frozen fulfilment partner marks a big milestone for us.
We now have far more room to keep building the foundation, and you get even more professionalism in order handling. A dream partnership, with a sustainable frozen concept guaranteed for you.
The compostable sealing film
You already know our packaging is plastic-free. What it costs to stand by that value became very clear once we heard from customers that some meals had arrived torn open.
The easiest (and cheapest) fix would be to simply replace the sealing film with plastic. Instead we're reinforcing the band with Black Forest wood and happily investing the money and the momentum.
Catering at the FAZ
We already knew how efficiently catering can work with the healmeal concept, but the invitation from the FAZ Institut let us show it.
We gained a huge amount of valuable feedback from the 200-plus executives from all kinds of industries, and we keep learning how to improve our processes
It's taking shape.
Really we were just friends who all live on pretty much the same street, some of us in the same building. By now we don't just still believe firmly in our vision, we can feel it landing in the market.
Our internal structures are being improved and expanded, we're investing in eCommerce coaching and bringing clarity to our positioning, our numbers and our offer
The healmeal vision
Over the years we'll manage to make healmeal even more accessible for people who can't currently pay the premium price our production demands.
Above all, though, we want to take the (hopefully by then astronomical) profit of the company and invest it strategically in regenerative projects for our planet.
